Google Ads Grants

Flexible packages for the set up and management of Google Ads Grant accounts for organisations that meet the eligibility criteria.

Setup

Our typical package includes:

• Keyword research and discussion on terms to target
• Account set up including targeting and bid strategy
• Campaign and ad group creation
• Drafting of ad copy for sign-off
• Integration with Google Analytics (inc conversions)
• Launch and initial optimisation
• Reporting dashboard

Cost: from £1,500 (+VAT)

Typical support options

Basic

• Monthly resolution of grant compliance issues
• Ongoing maintenance of paid search dashboard

Cost: £100 per month (+VAT)

Intermediate

• Monthly resolution of grant compliance issues
• Ongoing maintenance of paid search dashboard
• Ongoing review of automated recommendations
• Monthly updates to account structure, keywords and ad copy

Cost: £200 per month (+VAT)

Advanced

• Monthly resolution of grant compliance issues
• Ongoing maintenance of paid search dashboard
• Ongoing review of automated recommendations
• Twice-monthly updates to account structure, keywords and ad copy
• Monthly experimentation with ad variants & bidding strategies
• Quarterly content development recommendations

Cost: £300 per month (+VAT)

Tools used

• Google Ads (search engine advertising)
• Google Analytics (website performance and user behaviour)
• Google Data Studio (reporting dashboards)