# Strategy

We work with clients to translate organisational strategy into user-focused digital products, services and campaigns. We support them to attract and engage users and use data to understand their audience, benchmark their performance, and continuously improve.

## Our service

### User research

Range of quantitative and qualitative techniques including interviews, focus groups, surveys, card-sorts, tree-tests and analysis of website analytics and other relevant data.

### Design sprints

Intensive week-long process to tackle complex design questions. A group subject experts collaborate to generate ideas, prototype and test solutions with users.

### Content design

Drawing on user research to design a content structure and format for digital products that’s easy to manage and gives users all the information they need.

### Data analysis and reporting

Defining performance metrics for digital channels and ongoing support to measure progress. Reporting and analysis delivered via custom reports and dashboards.

### Google Ad grant management

Helping eligible clients to apply and secure a Google Ad grant and supporting them on building their account structure, targeting, bidding strategies, copy and assets.

### Search engine optimisation

Analysing search performance and conducting keyword research. Technical, content and link-building recommendations and ongoing support to track progress.

## Featured strategy projects:

- **International Rescue Committee**  
  ### [International Rescue Committee – Long-term partnership providing support on digital strategy](/content/project/international-rescue-committee-long-term-partnership-providing-support-on-digital-strategy/index.html)  
  We’ve worked with IRC to overhaul their approach to tracking and analytics across their global websites and provide ongoing strategic support. In the UK, we’ve developed a search engine optimisation strategy and manage their Google Ads grant.

- **CAMFED**  
  ### [CAMFED – Working with users to design an app to support major girls education initiative](/content/project/camfed-working-with-users-to-design-an-app-to-support-major-girls-education-initiative/index.html)  
  We worked with CAMFED on a project working with their community of educational mentors across five African countries to co-design a mobile app that supports their work delivering life and learning skills to female students.

- **Humankind**  
  ### [Humankind – Digital strategy to drive traffic and engagement with alcohol advice service](/content/project/humankind-digital-strategy-to-drive-traffic-and-engagement-with-alcohol-advice-service/index.html)  
  We worked with Humankind to overhaul the reporting of their ‘Drink Coach’ alcohol test tool. This involved a full redesign of their analytics setup and development of interactive visual dashboards allowing their clients to explore data in real time.

- **CALP Network**  
  ### [CALP Network – Implementation of analytics reporting approach across online channels](/content/project/calp-network-implementation-of-analytics-reporting-approach-across-online-channels/index.html)  
  We were commissioned by CALP to design a comprehensive new approach to website analytics and reporting that provided them with a much richer set of data, new tools for reporting, and a simple way to share insights internally.

## Our digital strategy packages

- ### [Measurement & reporting](/content/service/strategy/measurement-reporting/index.html)  
  A range of options for the setup and management of automated measurement and reporting across multiple platforms.

- ### [Google Ads Grants](/content/service/strategy/google-ads-grants/index.html)  
  Flexible packages for the set up and management of Google Ads Grant accounts for organisations that meet the eligibility criteria.

- ### [Search engine optimisation](/content/service/strategy/search-engine-optimisation/index.html)  
  Packages that combine initial search engine optimisation strategy development with a range of ongoing monthly support options.

Working with Bureau has been a dream. They have a deep knowledge of all things SEO, tracking, and marketing tactics. Their knowledge stretches not only into the technical nitty-gritty, but also into advanced strategy and forward-thinking. Besides that, they have proven to be available, personable, and dependable – not what you get from every agency out there.

Heidi Blobaum  
Deputy Director Marketing Technology, International Rescue Committee

## Some organisations we’ve worked with on strategy projects