Strategy
We work with clients to translate organisational strategy into user-focused digital products, services and campaigns. We support them to attract and engage users and use data to understand their audience, benchmark their performance, and continuously improve.
Our service
User research
Range of quantitative and qualitative techniques including interviews, focus groups, surveys, card-sorts, tree-tests and analysis of website analytics and other relevant data.
Design sprints
Intensive week-long process to tackle complex design questions. A group subject experts collaborate to generate ideas, prototype and test solutions with users.
Content design
Drawing on user research to design a content structure and format for digital products that’s easy to manage and gives users all the information they need.
Data analysis and reporting
Defining performance metrics for digital channels and ongoing support to measure progress. Reporting and analysis delivered via custom reports and dashboards.
Google Ad grant management
Helping eligible clients to apply and secure a Google Ad grant and supporting them on building their account structure, targeting, bidding strategies, copy and assets.
Search engine optimisation
Analysing search performance and conducting keyword research. Technical, content and link-building recommendations and ongoing support to track progress.
Featured strategy projects:
International Rescue Committee
International Rescue Committee – Long-term partnership providing support on digital strategy
We’ve worked with IRC to overhaul their approach to tracking and analytics across their global websites and provide ongoing strategic support. In the UK, we’ve developed a search engine optimisation strategy and manage their Google Ads grant.
CAMFED
CAMFED – Working with users to design an app to support major girls education initiative
We worked with CAMFED on a project working with their community of educational mentors across five African countries to co-design a mobile app that supports their work delivering life and learning skills to female students.
Humankind
Humankind – Digital strategy to drive traffic and engagement with alcohol advice service
We worked with Humankind to overhaul the reporting of their ‘Drink Coach’ alcohol test tool. This involved a full redesign of their analytics setup and development of interactive visual dashboards allowing their clients to explore data in real time.
CALP Network
CALP Network – Implementation of analytics reporting approach across online channels
We were commissioned by CALP to design a comprehensive new approach to website analytics and reporting that provided them with a much richer set of data, new tools for reporting, and a simple way to share insights internally.
Our digital strategy packages
Measurement & reporting
A range of options for the setup and management of automated measurement and reporting across multiple platforms.
Google Ads Grants
Flexible packages for the set up and management of Google Ads Grant accounts for organisations that meet the eligibility criteria.
Search engine optimisation
Packages that combine initial search engine optimisation strategy development with a range of ongoing monthly support options.
Working with Bureau has been a dream. They have a deep knowledge of all things SEO, tracking, and marketing tactics. Their knowledge stretches not only into the technical nitty-gritty, but also into advanced strategy and forward-thinking. Besides that, they have proven to be available, personable, and dependable – not what you get from every agency out there.
Heidi Blobaum
Deputy Director Marketing Technology, International Rescue Committee